How Visual Storytelling Impacts Your Content Marketing

September 18, 2014 | by Ivy Guerrero

How Visual Storytelling Impacts Your Content Marketing Virtual Assistants PhilippinesThe web is making its users suffer from infobesity. We consume 34 gigabytes of information or 100,500 words every day and that is outside of work! Imagine how overwhelmed your readers are with the amount of content being fed to them. This influx of data has caused netizens to be more discerning of the content they read. So how can you make your content stand out from the rest? The answer to that is visual storytelling.

Visual storytelling is the process of creating content that involves visuals such as images, infographics, and videos. You take into account your brand’s identity and values then narrate a story enhanced by graphics. It allows you to present information in a dynamic and entertaining way. People are more drawn to visuals as it is processed by our brains 60,000 times faster than text. In fact, users only read 28% of the word content in an average web page. If you want to get more information across, you need to incorporate visuals. Once you start doing this, you will see the difference visual storytelling makes. Let’s look at how this strategy can easily become a game changer in your content marketing.

It adds variety to your content.

Words are a dime a dozen. Everyone can give their opinion. Presenting your content through a compelling video allows you to capture a bigger audience. Posts with video gain three times more inbound links compared to plain text. When you incorporate images to your blogs you will get 94% more views. The last thing you would want is to be predictable when it comes to your content. Visual storytelling allows you to explore different visual tools to add to your posts making it more enticing to read.

It allows you to tell a powerful story.

Visuals convey emotions. It gives life to a story. There’s a reason why kids love storybooks with bright images. It’s because they’re able to capture the essence of the story better through visuals. A study done by Wharton School of Business showed that visual language is more persuasive. It also helps people decide immediately. If you want to convince your audience use visual storytelling. This gives them digestible information that allows them to make informed decisions.

It increases your reader engagement.

To give you an idea on how visuals affect engagement, one month after Facebook introduced the timeline for brands, visual content posted a 65% increase in engagement. Research shows that colorful visuals increase people’s willingness to read by 80%. Is your content getting less engagement the past few months? Start incorporating graphics and see how your readers respond to it. Watch this TED talk by Andrew Stanton as he discusses clues to great storytelling which you can incorporate to your corporate messages.

It gives you an opportunity to recycle your content.

A blog post turned into an infographic or stop-motion video is like seeing a new content altogether. Visual storytelling is one of the best ways to refurbish old content. Instead of simply rewriting or adding text updates use images to highlight the new additions to your content. You can evoke more emotion by inserting visuals in your post. It gives an overall fresh take to your previously published content.

It’s innate for humans to share stories. This is actually what makes us social beings. Visual storytelling fits perfectly to your content marketing because it makes your posts more attractive and shareable. Tell your story now! A global audience is waiting to hear it.

About Pepper Social Media

Pepper Social Media is an online marketing firm that specializes on social media management, content marketing, SEO, PPC, social media marketing, copywriting, and targeted blogging. Our creative team consists of experienced marketing strategists who can fortify your brand identity and amplify your reach.

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9 thoughts on “How Visual Storytelling Impacts Your Content Marketing

  1. Georgette

    Insightful! I don’t think the line, “A picture can paint a thousand words,” has been emphasized enough.

    Thanks, Pepper!

    Reply
  2. Kieth Wilson del Campo

    kids or adults, no one can deny how visual and artistic stuff can easily catch everyone’s attention. this strategy is brilliant for it don’t just give helpful infos about a specific product, it also entertains.

    Reply
  3. Pingback: Snack-Sized Communications – Tip 2: Using Images | The Coolr

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