Five Reasons Why Every Business Should Go Into Facebook Marketing

June 4, 2014 | by Pepper
Why Your Business Should Be On Facebook Virtual Assistants Pepper Philippines

Photo credit: udemy.com

With 1.28 billion monthly active users, Facebook is undoubtedly the leading social media site today. To overlook this fact is like passing up on a free million-dollar ad placement with maximum global reach. That’s how powerful Facebook is. Marketing your business on Facebook is a no-brainer. It should be part and parcel of your annual marketing plan. Regardless of your industry or business size, there is a huge opportunity for you to strengthen your brand using this site. Let’s look at five compelling reasons why you should go into Facebook marketing.

Facebook is business-friendly. Facebook encourages businesses to start a page for free. It offers multiple options for paid advertising. It provides tools that will help you measure the effectiveness of your marketing efforts like content performance and audience response. Facebook supports everyone from start-ups to bigwigs in the industry.

Facebook gives you amplified exposure. There are more than 7.5 million sites that have a Facebook Like or Share button. This means that businesses are recognizing that when their content is liked or shared in Facebook, it drives traffic to their site. In turn, their Facebook page gets more likes as well. The best part is, it doesn’t even cost a lot to achieve this! No marketer would resist this kind of reach.

Facebook guarantees revenue. Some business owners think twice when it comes to advertising in Facebook. What they don’t know is that Facebook ads generate revenue for businesses across the globe. The ad revenue per click generated from the site increased by 83% from 2012 to 2013. Advertisers are encouraged by this report because they know that even those tiny side ads work!

Facebook perfect for mobile users. The mobile revolution is eating its way rapidly into the lifestyle of netizens. Facebook has a whooping 1.01 billion mobile monthly active users. Reaching your mobile-dependent consumers through Facebook ads will make a huge difference in your business. Facebook’s share of worldwide mobile internet ad has been steadily increasing, too. From 2012 to 2014, Facebook’s contribution grew from 5.4% to 17.5% to 21.7%.

Facebook is a stable, growing company. Facebook is not going anywhere. You can be assured your marketing efforts in this social media site will not go to waste. Facebook is making waves in the stock market with an 11% increase last February, overtaking Oracle as the fifth most valuable tech company in the U.S. This is a remarkable feat given the fact that Facebook inched its way into the top five in market valuation after barely two years from its IPO. Wall Street analysts even predict a 44% increase in Facebook’s post annual sales growth.

The question you need to ask is not if you should market your business in Facebook but how you can maximize it. From content creation to ad placements, you need to look into these strategically to optimize every platform Facebook provides. Facebook continues to dominate the social media scene and is poised to stay there for a long time. You need to make sure that your social media management is in tip-top shape to reap the benefits of Facebook marketing. When done right, those likes and shares will translate to increase in revenue and overall business growth.

About Pepper Social Media

Pepper Social Media is an online marketing firm that specializes on social media management, content marketing, SEO, PPC, social media marketing, copywriting, and targeted blogging. Our creative team consists of experienced marketing strategists who can fortify your brand identity and amplify your reach.

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9 thoughts on “Five Reasons Why Every Business Should Go Into Facebook Marketing

  1. Crizalee Sobrecarey

    Facebook is really a helpful tool to market your business online. Aside of having billion of active users; you can also create a page and advertise your business with no cost. Fast and convenient as they say. Facebook is a growing company which only means that through this site you can post everything for free and let the whole universe be informed about it.

    Reply
    1. Pepper Post author

      You nailed it, Crizalee! Facebook has everything you need when it comes to online marketing. 🙂 They make it easy for users, too! Thanks for sharing your insights! 🙂

      Reply
  2. Mayella Grace Digamon

    Every business should go into facebook marketing because as of today billions of people are already using facebook and that makes marketing very easy for your business. By just creating a page and and posting in facebook you already share your business to the world and 100% facebook guarantees revenue. Also it is the easiest way to market your business and it’s also free.

    Reply
    1. Pepper Post author

      Couldn’t agree more, Mayella! Facebook remains to be a strong platform for marketing. Thanks for your sharing your insights! 🙂

      Reply
  3. Grace Yu

    Facebook is indeed widely used around the globe. This is the perfect target market where businesses can start-up in introducing their products and services. I think as of today, nobody has ever lived without FACEBOOK in their lives. 🙂

    Reply
  4. arfe pizon

    It is indeed a good strategy in using facebook as a marketing tool. Other than costless and convenient. It is also the trend right now that effectively reaches every individual who has internet connection and facebook account, not just facebook but all social networking sites like twitter, multiply, myspace. Easy. Convenient and ensured that your ad will be known to your target market.

    Reply
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  6. Kamia Flauta

    Facebook is such a great marketing tool since most people are widely using it. It can easily be accessed by anyone who has mobile phones, PCs and has internet connection – making it a great avenue for product advertisements.

    Reply

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