The Rise of Virtual Assistants: How VAs are Changing Today’s Business Landscape

June 15, 2015 | by Pepper
shutterstock_255385441

Almost everything you do and every aspect of your life is affected by technology. From the car you drive to the smartphone you use to send out emails, modern inventions and advances heavily influence how you work. These days, even the traditional personal assistants are now working out of the office, changing into virtual assistants […]


read more >

5 Best Practices for Email Unsubscribes

March 24, 2015 | by Pepper

Email unsubscribes are inevitable. Every brand that’s into email marketing receives unsubscribe requests from their customers even big players like Amazon and eBay. So don’t panic if you get them, you’re not alone. People unsubscribe for a number of reasons. They could simply be spring cleaning their mailbox and you’re unfortunately one of those who […]


read more >

Social Media Trends for 2015

January 23, 2015 | by Pepper
shutterstock_238871614

Social media is keeping its stronghold in the digital marketing arena. In fact, we’re pretty sure that social media marketing is getting a bigger budget this year in your marketing plan. To help execute your strategy better, we’re giving you a heads up on what to expect from the social media world this 2015. These […]


read more >

Are You Really Linking In? LinkedIn Engagement Simplified

January 15, 2015 | by Pepper
shutterstock_231230551

Gil C / Shutterstock.com Ever wondered if your LinkedIn posts are reaching your target audience? Is it generating enough interest or engagement? Today we’re wrapping up our series on measuring social media with LinkedIn, the world’s largest professional network in the web. We’ve already explored Facebook and Twitter in our earlier posts and now we […]


read more >

Official Philippine Holidays 2015

January 14, 2015 | by Pepper

Today we’re officially beginning the first work week of 2015 and here at Pepper we couldn’t be more excited! We look forward to starting the year strong and finishing it on a high note. But before we even get things rolling, we’d like to send a special shoutout to our clients for the amazing partnership […]


read more >

Pepper Blog’s Best of 2014

December 30, 2014 | by Pepper
shutterstock_157338797

Creating quality and relevant content is one of the things we try to accomplish in Pepper. We want to help our readers in the areas of digital marketing and smart outsourcing through the content we produce. With all the blogs we’ve put out this year, we’ve chosen the top 10 articles we suggest you read […]


read more >

It’s Not About Tweeting, It’s About Engaging

December 23, 2014 | by Pepper
Social Media Communication2

We’ve been looking at measuring social media the past two weeks starting with Facebook and today we’ll be zeroing in on Twitter.  Twitter has 284 million monthly active users and there are 500 million tweets sent per day.  The dynamics of the Twitterverse is very different from other social media sites. People who use Twitter prefer quick, […]


read more >

How to Create a Year-End Marketing Plan

December 22, 2014 | by Pepper
shutterstock_227719825

We’re about to cap off the year and most of you are probably rushing to get things done before taking the holiday break. While it seems like the season for finishing deadlines and tying loose ends, it’s also the best time to plan for the coming year. It’s a good way to end the year […]


read more >

VA Chronicles: Do You Have What it Takes to be a VA?

November 28, 2014 | by Pepper
shutterstock_124505092

Today we’re wrapping up our series on VA Chronicles and we’d like to send a special shoutout to our Pepper virtual assistants for sharing their time and experience with us! Over the past weeks we’ve looked at the lessons our VAs learned from their clients and how they handled work-related challenges. Our pool of VAs […]


read more >

How to Effectively Measure Facebook Engagement

November 27, 2014 | by Pepper

Today we’re continuing our series on measuring social media where we’ll look at the biggest and still leading social network—Facebook. With 1.35 billion monthly active users to date, Facebook is instinctively the first social media channel that marketers latch on to. Facebook has practically covered everything when it comes to reaching your target audience. From […]


read more >