Social Media Trends for 2015

January 23, 2015 | by Pepper
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Social media is keeping its stronghold in the digital marketing arena. In fact, we’re pretty sure that social media marketing is getting a bigger budget this year in your marketing plan. To help execute your strategy better, we’re giving you a heads up on what to expect from the social media world this 2015. These […]


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Are You Really Linking In? LinkedIn Engagement Simplified

January 15, 2015 | by Pepper
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Gil C / Shutterstock.com Ever wondered if your LinkedIn posts are reaching your target audience? Is it generating enough interest or engagement? Today we’re wrapping up our series on measuring social media with LinkedIn, the world’s largest professional network in the web. We’ve already explored Facebook and Twitter in our earlier posts and now we […]


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Official Philippine Holidays 2015

January 14, 2015 | by Pepper

Today we’re officially beginning the first work week of 2015 and here at Pepper we couldn’t be more excited! We look forward to starting the year strong and finishing it on a high note. But before we even get things rolling, we’d like to send a special shoutout to our clients for the amazing partnership […]


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Pepper Blog’s Best of 2014

December 30, 2014 | by Pepper
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Creating quality and relevant content is one of the things we try to accomplish in Pepper. We want to help our readers in the areas of digital marketing and smart outsourcing through the content we produce. With all the blogs we’ve put out this year, we’ve chosen the top 10 articles we suggest you read […]


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It’s Not About Tweeting, It’s About Engaging

December 23, 2014 | by Pepper
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We’ve been looking at measuring social media the past two weeks starting with Facebook and today we’ll be zeroing in on Twitter.  Twitter has 284 million monthly active users and there are 500 million tweets sent per day.  The dynamics of the Twitterverse is very different from other social media sites. People who use Twitter prefer quick, […]


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How to Create a Year-End Marketing Plan

December 22, 2014 | by Pepper
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We’re about to cap off the year and most of you are probably rushing to get things done before taking the holiday break. While it seems like the season for finishing deadlines and tying loose ends, it’s also the best time to plan for the coming year. It’s a good way to end the year […]


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VA Chronicles: Do You Have What it Takes to be a VA?

November 28, 2014 | by Pepper
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Today we’re wrapping up our series on VA Chronicles and we’d like to send a special shoutout to our Pepper virtual assistants for sharing their time and experience with us! Over the past weeks we’ve looked at the lessons our VAs learned from their clients and how they handled work-related challenges. Our pool of VAs […]


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How to Effectively Measure Facebook Engagement

November 27, 2014 | by Pepper

Today we’re continuing our series on measuring social media where we’ll look at the biggest and still leading social network—Facebook. With 1.35 billion monthly active users to date, Facebook is instinctively the first social media channel that marketers latch on to. Facebook has practically covered everything when it comes to reaching your target audience. From […]


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Measuring Social Media

November 7, 2014 | by Pepper
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Social Media still remains as the top tactic used by B2B marketers in their content marketing. In the 2015 B2B Content Marketing Benchmarks and Trends report released by the Content Marketing Institute (CMI), it showed that 92% of B2B marketers use social media followed by e-newsletters, articles on their website, blog, and in-person events as […]


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VA Chronicles: Managing Mistakes and Handling Conflicts

October 30, 2014 | by Pepper
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We all have committed work mishaps at some point in our career. It’s one of those things that makes us learn the most memorable lessons in the workplace. Mistakes and conflicts force us to eat huge portions of humble pie to rectify the mess we made. On a positive note, it makes us better team […]


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