VA Chronicles: Do You Have What it Takes to be a VA?

November 28, 2014 | by Pepper

Today we’re wrapping up our series on VA Chronicles and we’d like to send a special shoutout to our Pepper virtual assistants for sharing their time and experience with us! Over the past weeks we’ve looked at the lessons our VAs learned from their clients and how they handled work-related challenges. Our pool of VAs […]

read more >

How to Effectively Measure Facebook Engagement

November 27, 2014 | by Pepper

Today we’re continuing our series on measuring social media where we’ll look at the biggest and still leading social network—Facebook. With 1.35 billion monthly active users to date, Facebook is instinctively the first social media channel that marketers latch on to. Facebook has practically covered everything when it comes to reaching your target audience. From […]

read more >

Measuring Social Media

November 7, 2014 | by Pepper

Social Media still remains as the top tactic used by B2B marketers in their content marketing. In the 2015 B2B Content Marketing Benchmarks and Trends report released by the Content Marketing Institute (CMI), it showed that 92% of B2B marketers use social media followed by e-newsletters, articles on their website, blog, and in-person events as […]

read more >

VA Chronicles: Managing Mistakes and Handling Conflicts

October 30, 2014 | by Pepper

We all have committed work mishaps at some point in our career. It’s one of those things that makes us learn the most memorable lessons in the workplace. Mistakes and conflicts force us to eat huge portions of humble pie to rectify the mess we made. On a positive note, it makes us better team […]

read more >

Yes, we’re still hiring!

October 27, 2014 | by Pepper

The year is almost over and unlike most companies that are holding out on recruitment, here at Pepper WE’RE STILL HIRING! That’s great news for smart individuals like you and a growing business like us. We’re excited to add more talented individuals to our dynamic team in Davao and we hope you’re one of them! […]

read more >

The Importance of LinkedIn to your Social Media Campaign

October 23, 2014 | by Pepper

Twin Design / It comes as no surprise that social media is getting a huge chunk of the marketing budget lately for a lot of companies. The reach and engagement it provides has been so effective that it has pushed back a lot of traditional marketing platforms. Imagine what will happen if you’re using […]

read more >

How to Foster a Productive Work Environment

October 7, 2014 | by Pepper

There are many things that can influence a person’s productivity. One of which is the place he or she works in. Everything from the lighting to the tools you use impacts the way you work.  As a business owner or manager, you need to know if your work environment helps your employees get things done […]

read more >

VA Chronicles: An Inside Look at Virtual Assistance

October 1, 2014 | by Pepper

We all have read outsourcing articles particularly about virtual assistance. Many have been written about what to delegate to a VA and what not to. Some have been about the qualities and skills you need to look for in a VA. This time we’ll look at virtual assistance from the point of view the VAs […]

read more >

How Visual Storytelling Impacts Your Content Marketing

September 18, 2014 | by Pepper

The web is making its users suffer from infobesity. We consume 34 gigabytes of information or 100,500 words every day and that is outside of work! Imagine how overwhelmed your readers are with the amount of content being fed to them. This influx of data has caused netizens to be more discerning of the content […]

read more >

Why Email Marketing Still Matters

September 17, 2014 | by Pepper

Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this electronic mailbox thinking that it’s obsolete and have no place in the […]

read more >