Measuring Social Media

November 7, 2014 | by Pepper
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Social Media still remains as the top tactic used by B2B marketers in their content marketing. In the 2015 B2B Content Marketing Benchmarks and Trends report released by the Content Marketing Institute (CMI), it showed that 92% of B2B marketers use social media followed by e-newsletters, articles on their website, blog, and in-person events as […]


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VA Chronicles: Managing Mistakes and Handling Conflicts

October 30, 2014 | by Pepper
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We all have committed work mishaps at some point in our career. It’s one of those things that makes us learn the most memorable lessons in the workplace. Mistakes and conflicts force us to eat huge portions of humble pie to rectify the mess we made. On a positive note, it makes us better team […]


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Yes, we’re still hiring!

October 27, 2014 | by Pepper
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The year is almost over and unlike most companies that are holding out on recruitment, here at Pepper WE’RE STILL HIRING! That’s great news for smart individuals like you and a growing business like us. We’re excited to add more talented individuals to our dynamic team in Davao and we hope you’re one of them! […]


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The Importance of LinkedIn to your Social Media Campaign

October 23, 2014 | by Pepper
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Twin Design / Shutterstock.com It comes as no surprise that social media is getting a huge chunk of the marketing budget lately for a lot of companies. The reach and engagement it provides has been so effective that it has pushed back a lot of traditional marketing platforms. Imagine what will happen if you’re using […]


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How to Foster a Productive Work Environment

October 7, 2014 | by Pepper
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There are many things that can influence a person’s productivity. One of which is the place he or she works in. Everything from the lighting to the tools you use impacts the way you work.  As a business owner or manager, you need to know if your work environment helps your employees get things done […]


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VA Chronicles: An Inside Look at Virtual Assistance

October 1, 2014 | by Pepper
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We all have read outsourcing articles particularly about virtual assistance. Many have been written about what to delegate to a VA and what not to. Some have been about the qualities and skills you need to look for in a VA. This time we’ll look at virtual assistance from the point of view the VAs […]


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How Visual Storytelling Impacts Your Content Marketing

September 18, 2014 | by Pepper
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The web is making its users suffer from infobesity. We consume 34 gigabytes of information or 100,500 words every day and that is outside of work! Imagine how overwhelmed your readers are with the amount of content being fed to them. This influx of data has caused netizens to be more discerning of the content […]


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Why Email Marketing Still Matters

September 17, 2014 | by Pepper
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Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this electronic mailbox thinking that it’s obsolete and have no place in the […]


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Five Tell-Tale Signs That You Need To Slow Down

September 12, 2014 | by Pepper
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No one is exempted from stress. Every single person you see is stressed out by something. Psychologists define stress as a reaction to a stimulus that triggers a “fight-or-flight” response, releasing adrenaline throughout your body. That’s why small things can stress you out such as traffic or watching a close game. It’s your body’s way […]


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Call to Action that Converts

September 9, 2014 | by Pepper
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Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it in your own business website […]


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