Website Conversion Killers You Need to Avoid

July 24, 2014 | by Pepper

Websites have become the virtual extension of a brand. It’s your 24/7 billboard where people can view your products, know more about your company, and get something valuable out of it. A lot of users may visit your site but it may not necessarily translate to a conversion. A conversion is an action you want […]

read more >

Things You Should Never Delegate to a VA

July 23, 2014 | by Pepper

Delegating is the main thing you will do when you hire a virtual assistant (VA). It’s also the main reason why you hired one so you can pass on the tasks that derail you from doing what you need to do. As much as you can delegate practically anything to your VA, there are certain […]

read more >

Business Insights from the World Cup: The Triumph of Teamwork

July 2, 2014 | by Pepper

Whether you’re a football fan or not, you will not miss the World Cup 2014 craze as it has been in the headlines over the past weeks. From the debate to which World Cup song is better—Shakira’s or J.Lo’s—to the surprising loss of Spain, there are many things to talk about this sports event. Great […]

read more >

Skills You Need to Look for in a VA

June 20, 2014 | by Pepper

Hiring people today is not limited to proximity. Outsourcing business solutions has opened opportunities for businesses to tap the global workforce that showcases skilled and talented professionals. Virtual assistants (VAs) are one of them. There are many considerations when hiring a VA with skill set being the leading factor. As we continue our series on […]

read more >

Internet Marketing Trends that You Need to Capitalize On

June 12, 2014 | by Pepper
mobile marketing

The internet has given marketers a powerful platform that allows them to optimize their reach. The web offers a variety of ways to draw customers to your brand. As much as it gives marketers multiple opportunities, it also keeps them on their toes because of its quick evolution. Some internet marketing strategies maybe effective last […]

read more >

Building a Great Relationship with Your Contractor

June 10, 2014 | by Pepper

Working with a contractor is similar to working with any employee or business partner. You need to establish a strong and collaborative relationship with them to make sure that you get the most out of that partnership. A contractor could be anyone from a virtual assistant, web designer, social media manager, content writer, and other […]

read more >

Five Reasons Why Every Business Should Go Into Facebook Marketing

June 4, 2014 | by Pepper

With 1.28 billion monthly active users, Facebook is undoubtedly the leading social media site today. To overlook this fact is like passing up on a free million-dollar ad placement with maximum global reach. That’s how powerful Facebook is. Marketing your business on Facebook is a no-brainer. It should be part and parcel of your annual […]

read more >

An Inside Look at Working with Filipino VAs

May 29, 2014 | by Pepper

The Philippines has been ranked number two in the 2014 Tholons Top 100 Outsourcing Destinations. Seven cities made it to the list including Manila (No. 2), Cebu (No. 8), Davao (No. 69), Metro Laguna (No. 82), Bacolod (No. 93), Iloilo City (No. 95), and Baguio City (No. 99). These rankings affirm the steady growth of […]

read more >

Laying the Groundwork for Successful Outsourcing

May 20, 2014 | by Pepper

Outsourcing is growing at a fast, steady pace with more companies recognizing the global workforce. This business solution, however, is not limited to big companies. Over the past years, small companies have been tapping offshore contract jobs to meet their business requirements. In fact, small businesses would benefit more from outsourcing because they are tapping into the global pool of […]

read more >

The Era of Social Media Customer Support

April 22, 2014 | by Pepper
Social Media Support

Companies lose sight of the bigger social media picture in a constant struggle for likes, followers and plus ones. Social pages are not landing pages designed for conversions or the equivalent of appealing store fronts. They represent an opportunity for businesses to personally connect with customers or potential customers. According to, Eighty percent of […]

read more >