How to Foster a Productive Work Environment

October 7, 2014 | by Pepper
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There are many things that can influence a person’s productivity. One of which is the place he or she works in. Everything from the lighting to the tools you use impacts the way you work.  As a business owner or manager, you need to know if your work environment helps your employees get things done […]


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VA Chronicles: An Inside Look at Virtual Assistance

October 1, 2014 | by Pepper
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We all have read outsourcing articles particularly about virtual assistance. Many have been written about what to delegate to a VA and what not to. Some have been about the qualities and skills you need to look for in a VA. This time we’ll look at virtual assistance from the point of view the VAs […]


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How Visual Storytelling Impacts Your Content Marketing

September 18, 2014 | by Pepper
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The web is making its users suffer from infobesity. We consume 34 gigabytes of information or 100,500 words every day and that is outside of work! Imagine how overwhelmed your readers are with the amount of content being fed to them. This influx of data has caused netizens to be more discerning of the content […]


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Why Email Marketing Still Matters

September 17, 2014 | by Pepper
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Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this electronic mailbox thinking that it’s obsolete and have no place in the […]


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Five Tell-Tale Signs That You Need To Slow Down

September 12, 2014 | by Pepper
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No one is exempted from stress. Every single person you see is stressed out by something. Psychologists define stress as a reaction to a stimulus that triggers a “fight-or-flight” response, releasing adrenaline throughout your body. That’s why small things can stress you out such as traffic or watching a close game. It’s your body’s way […]


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Call to Action that Converts

September 9, 2014 | by Pepper
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Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it in your own business website […]


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Getting Your VA to EA Level

August 19, 2014 | by Pepper
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Working with a virtual assistant (VA) not only lightens your workload but also increases your efficiency. With more time in your hands, you can now focus on the things you want to do and accomplish what you need to do without feeling overworked or overwhelmed. After working with their VAs for some time, certain business […]


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Social Media Customer Service Mistakes You Shouldn’t Commit

August 14, 2014 | by Pepper
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Social media has drastically changed the way we do customer service. Hotlines and face-to-face interactions are still utilized but tweets and comments have become more popular for customers especially for those looking for immediate answers to their inquiries. Social media has provided a 24/7 platform for companies and consumers to interact with each other. In […]


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How to Effectively Train Your VA

August 12, 2014 | by Pepper
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Training is the most important stage in your working relationship with your virtual assistant (VA). As an employer, it’s your responsibility to train your VA on the scope of her work and the nature of your business. The way she performs is also largely influenced by the way you equip her. Your VA has a […]


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Costly Social Media Marketing Blunders You Should Avoid

July 31, 2014 | by Pepper
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Social media is one of the most powerful marketing platforms today. It provides unlimited reach that allows you to access your audience directly. You can even promote content, product info, and promos with an exposure that can rival what TV advertisements offer. It’s almost like a free flowing marketing tool that allows you to reach your […]


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