Why Email Marketing Still Matters

September 17, 2014 | by Ivy Guerrero


Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this electronic mailbox thinking that it’s obsolete and have no place in the world of tweets and likes. What they don’t know is that email has become more relevant than ever with the surge of mobile use. By 2016, it is estimated that around 4.3 billion people will have an email account. A steady increase in users is a far cry from what obsolete means. Today we’ll look at some reasons why you still need email marketing and why it’s here for the long haul.

It is permission-based. This is probably the best thing about email marketing. When customers sign up, they’re giving you permission to send them promotional emails. They are truly interested in what you have to offer. In fact, a study done by Exact Target showed that permission-based marketing are preferred by 77% of customers. People value their privacy a lot and when you’re allowed into their personal space through a valuable email opt-in, it’s a privilege you wouldn’t want to pass up.

It has become easier and more accessible with the dominance of mobile use. Almost every email provider has an app that you can use to access your inbox faster. You don’t need a desktop computer anymore as 48% of emails are being opened through a mobile device. In addition, 23.63% of emails are opened within an hour after being received thus making your marketing efforts worthwhile.

It’s the most effective platform in acquiring customers. This may surprise you but email is 40 times more effective in getting customers, according to a survey done by McKinsey & Co. Marketers have discovered that email marketing has a whopping ROI of 4,300%. This is a great confidence booster for businesses who are looking for the best avenue to market and advertise their products.

It can be linked to other content platforms. Your email can be a springboard to your website and social media accounts. A compelling copy can move your reader to click through. In the second quarter of 2013, the average click through rate for B2B marketing emails is 1.7%. That’s pretty impressive considering that your recipients are busy executives and business owners. One email can take them to all your marketing channels, which saves you a lot of time and effort.

It can be personalized. Customers who sign up for your email updates believe you can provide something valuable. If you personalize your subject line, you will see a 22.3% increase in open rate. During the opt-in process, you can even give them options on the kind of updates they want to receive. Is it solely industry news? Or promo offers? By tailoring it to what your clients need, you’ll have higher chances of engagement.

Email marketing will continue to adapt to changes in technology and consumer lifestyle. Its usability has even become stronger. Your email database can stay with you as long as you want. You need not worry about losing followers because you have a consistent pool of customers you can directly market to. If you have been inactive in this channel, it’s time to get back on track. If you’re still on board, make sure that you’re moving at the same speed as it is because email marketing is showing no signs of slowing down.

About Pepper Social Media

Pepper Social Media is an online marketing firm that specializes on social media management, content marketing, SEO, PPC, social media marketing, copywriting, and targeted blogging. Our creative team consists of experienced marketing strategists who can fortify your brand identity and amplify your reach.

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  1. Pingback: Pepper Blog’s Best of 2014 | Pepper Virtual Assistants

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