Wednesday, April 27th, 2011
Think of the these three things: a swoosh, a splash of red with a white curve, and golden arches. If you can identify the brands associated with these things, then you understand the power of colors, symbols, and other ways of establishing your identity.
Wear your badge proudly
When you first meet somebody, one of the first things you do is introduce yourself. Without a name, you’re just another face in the crowd. Your site works in much the same way. You want to make sure it’s one of the first things a visitor sees on your page is your brand.
If you don’t introduce your brand first, your page will simply get lost in a sea of other pages. Once you’ve established who you are, then you can start tying other things to that identity; and one of the first things you can do is establish your brand’s colors.
Find your true colors
Try to think of the major courier services in your area. Can you identify the colors of their trucks, packages, and uniforms? Without looking at their logos, can you tell them apart?
Consistent use of colors helps establish your brand’s identity, and can even set you apart from others in your market. We’ve already hinted at two great examples of brands that are intertwined with their colors. A splash of red with a whit curve has most people thirsting for Coca-Cola, and many of us know that golden arches lead to McDonald’s.
By identifying your brand’s colors and sticking with them, you help ensure that your brand and your colors are inextricably tied together. On your site, this means sticking to a color scheme that matches, or at least complements, your brand colors. Choose a background color that fits your brand and format your headers, links, and other text to appropriate colors.
Stay consistent
We’ve hinted at this in the previous paragraph, but consistency isn’t limited to colors. Keeping your logo in the same place across different pages assures your visitors that they’re still on your site. Our blue pepper up top, for example, stays in place wherever you go on our site.
Other things that you probably want to keep in place are navigation bars and other frequently visited links. Most sites have a search bar on the upper right, as well a Privacy Policy and other important links on the bottom. Going back to your logo for a moment, clicking the logo leads back to the home page on most sites.
One other thing that you want to keep consistent is your voice. The Pepper bunch is a lively, bubbly group, and we’d like to think that shows through in our writing too. Your brand may have a different personality, and you want that personality to show up consistently on your website. Even if you have several people writing on your site, you probably want it to feel like there’s only voice coming through.
Introduce yourself
The main idea is that your website should clearly identify your brand. This means more than simply stating your brand name – it means letting your brand’s personality shine through, whether through colors, words, or other cues.
This is part four of Pepper’s Web Usability series. You can check out the other posts in the links below. Before you head off, we’d like to know: how do you highlight your brand’s personality on your site? Share your ideas in the comments section.
- Keep it simple: the basic philosophy for web usability
- Don’t be a snob: make sure that everybody can access your site
- Identify yourself: don’t make it hard to figure out who’s behind your site
- Show me around: make it easy to navigate your site
- Say it, and say it well: make sure you get your message across
Tags: branding, brands, color, colors, consistency, identity, pepper, virtual assistant, web usability Posted in Creative Toolbox | 3 Comments »
Tuesday, February 22nd, 2011

QUIT THE MORNING RUSH
There was a time when my rush hour would start even before I hit the road – when all I had time for was a quick shower and two sips out of my coffee mug. For over a year, my mornings seemed like that of a tazmanian devil running in and out the bedroom, the bathroom, and the doorway. Most days, I would run back in to pick up something I forgot, then run back out to the car. Then I “floor it” like Michael Schumacher, aiming to keep a 30-minute drive down to 15.
A year of this and I realized how stressful I was making my life, by starting my day wrong. This crazy, rushed routine was bad, bad, bad for my health, body and mind. My stress barometers were way up so early in the morning that shutting them off during the day was close to impossible.
It took a bout of flu and some kind of respiratory infection to make me listen to my fatigued body. With no choice but to stay in bed for three days, I realized how mercilessly I abused myself. It was time for some lifestyle modification. I needed to learn how to start my day right.
MORNINGS SHOULD BE CALM
My idea of a “good morning” is this:
• a slow rise out of bed, with time to curl back a little and stretch, if I want to…
• waking up to the sights and sounds of the early morning: birds chirping, lawn mowers, slow engines…
• an alarm that goes off a good 5 minutes AFTER I have opened my eyes…
• listening to my ipod’s “good morning” playlist while brewing coffee, slicing bananas and pouring milk on my cereal…
• leisurely eating on the breakfast nook while I leaf through a magazine…
• switching to my “meditate” playlist and listening to it for a good 15 minutes as I quietly look out the window seat, even out my breathing, say my morning prayers and plan my day…
• time for an unrushed shower, getting dressed, blow drying my hair, putting on make-up and accessories…
• heading out of the door with an organized carry-all with everything I need…
• a pleasant drive to work that takes me to my office with a 15 minute head start before the rest of the office walks in…
There’s nothing like the calm of the morning to send us out into the day. Not everyone can enjoy the luxury of a peaceful morning.
Or so we think.
Think again. Here are some adjustments I made to my day, just so I could make the scenarios I listed above, into an everyday reality for me:
THE NIGHT BEFORE
• Plan your tomorrow. Make it a habit to check your calendar for the next day’s appointment. This gives you time to prepare for them. (I.e. The printed documents for tomorrow’s meeting, the birthday gift for your client, etc).
• Make your To-Do-List. Making them the night before saves you a lot of time the next day. You end the day with clear directions as to what you want to accomplish tomorrow.
• Pack your bag. Put everything you need together in your carry-all – your laptop, your document folder, the bills you have to pay, etc. Line up all the other things you’ll have to carry out with you in one place – your keys, your umbrella, your cellphone.
• Choose your outfit. This will save you a lot of time in the morning when you do the planning and choosing tonight. Complete down to the shoes and the accessories. Hang them out ready to wear for tomorrow.
• Know what you’ll have for breakfast. Make a mental choice of what you want to eat tomorrow. Set the coffee pot ready for brewing. This will save you “choosing” time as you open your refrigerator in the morning.
• Clear your mind. The last thing you have to do before hitting the sack is to clear your mind. You can do this by saying your night prayers, by meditating, or by simply thinking of “nothing” as you drift to sleep.
• Get an assistant. Work smarter, not harder. Having an assistant allows you to have more time for the more important tasks that only you can do. Your assistant can take care of the many other little things that eat up a lot of your time. A very able and competent assistant can help you sleep well at night, without having to fret about the little details. Your assistant can help you make each morning a good one, and allow you to have that work life balance that you’ve always wanted.
Tags: assistant, calm, Michael Shumacher, morning rush, mornings, pepper, pepper virtual assistant, plan, rush, stress, virtual assistant Posted in Life Management | 10 Comments »
Wednesday, October 6th, 2010
This is the time during your mid-twenties to late thirties when you feel as if you are still waiting for your life to unfold despite having finished school for years. When you were younger, you have set your personal goals, and now, you begin to question if you have made the right decisions or chosen the right path towards self fulfillment in terms of identity, stability and even relationships. It is at this stage when you feel the pressure to find yourself, to be certain of what you will be doing from this day onwards which will make you established as an individual.
For most quarter-aged people, this quest of finding oneself is like a code that can never be deciphered. This article may not completely provide a solution but would help, at least, by suggesting small steps that you could take in dealing with this crisis.
Ask yourself and be Aggressive
It’s true that taking other people’s advice, especially those who know you well, may help you in knowing what you want out of life. But if you examine closely, the words your friends or family speak are mainly based on their own experiences and may only work for them—but not for you! You are the only person who would know the answer. Instead of conducting surveys, listen intently to yourself. Perhaps write down the things you enjoy doing and then think of ideas on how to make a career or business out of them. If you already have one, instead of thinking that there is no room for growth, find ways to expand. With the advent of technology, opportunities are limitless. Grab these prospects and work on it.
It’s more than the money
The main reason why most people end up not doing what they’re meant to do is because people usually define a person’s success by looking at the material possessions—car, house, lots of money. This does not mean that it is okay to keep doing what you want even if you earn nothing from it. This simply means that the steps you’ll take and your life should not entirely depend and be measured on the salary or the potential business returns you would get. Financial rewards would naturally flow if you continue doing your best on what you do best.
Bank on resources
Looking at your accessible resources does not necessarily pose unwanted enforcement or limitation in what you ought to be doing. In fact, this could actually help you to avoid being spoiled for choice. If you don’t necessarily want to follow your parents’ footsteps, why not try to make a career out of a business that complements your family’s company? Example, if your mom has a flower shop and your expertise is into networking and management, why not venture into wedding coordination? You can utilize your skills while helping your loved ones boost their own too. This also gives you business models that you could follow to avoid unnecessary mistakes and loss.
Set a deadline
Life is too short to be spent on thinking and rethinking. Give it a week or two—plot out your options and do a little research about each one. Ask experienced people for an in-depth understanding of your considerations. You can also spend some time on healthy conversations with people from different age groups so you can keep discovering new ideas. If you took time and weighed your options well and still are not sure whether you’re making the right decision, look at the most viable path and take it. Start your journey to being successful right away!
Beware of comfort zones
The trick with comfort zones is that you’re too comfortable that you don’t notice or simply ignore the fact that there is something wrong. You might be in a job where you are under-utilized but you stick to it because of the employee benefits. You want to pursue a business move but are afraid to take risks. If you don’t like what you’re doing, it’s unfair to you and your employer for they’re paying for mediocrity. Don’t get stuck! Maximize and even exceed your potential by trying out and doing something new.
At this stage, you might feel and think that it is a must to have found yourself in terms of career or business and that you should be on your way to settling down. Consider the fact that each one has his or her own pace to keep up with. Don’t be afraid to make mistakes and repeat the whole process for this makes you more learned and experienced. If in the middle, you get wound up in a situation outside your expertise, find the right people to help you and stay focused on what you are superb at.
Tags: finding yourself, how to know what you want, personal assistant, Personal Assistants, quarter life crisis, virtual assistant Posted in Life Management | 32 Comments »
Thursday, August 26th, 2010
If only all of us know how to maximize the hours that we have in a day, we would all be rich—in accomplishments! Being able to produce more output in a day will not only entitle you for a possible promotion (if an office employee) or extra revenue (if working from home or managing your own business). This also gives you an assurance that you made wise use of your time and a sense of pride that you could actually do more and be better every day.
Start with the Tough Ones
Procrastination is your biggest enemy. We tend to push the hard ones out and do the easy or clerical tasks first. When you’ve reached half of the day, you try picking out the hard tasks and finish nothing by the end of the day. Why not reverse this by getting the hardest and usually the most important job done? This works better because you have more focus and energy at the start of the day.
Get your Focus
This is the hardest and most important component. You may have already done a to-do list and you know exactly what to do to be able to deliver. The problem is no matter how hard you try to come up with ideas or compose your thoughts—the light bulb stays busted. To be able to beat this, do a little bit stretching and perhaps sip a cup of coffee. Get some help by browsing online specifically about the task or consulting your colleagues. Make sure to keep this soul-searching period short and particularly about the task at hand. Directing your mind and your actions ONLY to this task will point you towards getting it done fast.
Destruct Distractions
Keeping your IM and e-mail open, especially if notifications from your blogs and social networking accounts are flooding, will eat up your whole day. After all, it’s more fun and exciting to check these out than to continue working on a spreadsheet your boss needs after lunch. While quick peeks during breaks won’t hurt, getting used to these momentary amusements will make you want for more. So better to shut them off altogether or device a rewards system for yourself where you get to check ONLY when you have done such amount of work.
Time-Box
This simply means that you have a mental allocation of number of hours to be spent on a definite task. While you’re at it and you are tempted to daydream or check out the latest Hollywood buzz, check your time. How many more minutes do you have? Time-boxing gives you a positive pressure as you try to beat the self-imposed deadline. Time-boxing also applies to your quick breaks and chit-chat—keep these short so that you don’t lose your momentum.
Know When Your Plate is Full
It’s true that you want to be as effective as you can be but if you flood yourself with so many jobs, you won’t be able to focus and finish a thing. The more tasks you accept, the more people will be bugging you for follow up or feedback and it will be a never-ending cycle. Instead of taking up all these by yourself, why don’t you get someone to help you? Perhaps a sibling on vacation can help but there is also a big risk that this may double up the burden since you’ll have to check and redo if there are mistakes. Professional assistants are available for a cost but the productivity and relief that they provide is all worth it.
Always remember, time wasted is like money thrown to trash. Managing and spending your time well not only frees you from stress, it also works as your personal investment. You may not realize it but making wise use of your time also results to a constructive outlook in life as you continue to pursue and encourage yourself to achieve something all the time. Disciplining yourself to not waste time is the key to improving your work and your being as well.
Tags: how to be efficient, how to be productive, Personal Assistants, productivity, time management, virtual assistant Posted in Life Management, Productivity Toolkit | 22 Comments »
Thursday, April 29th, 2010
When you think about it, man’s constant desire for better, faster, more has never seemed to die down or change. Back when we all lived in caves, we invented the wheel to go places, carry heavier loads, basically do things faster, better, and more. Today, the “wheels” may have changed, but we find ourselves yet again more than ever concerned with “more”. We want more work done for own various reasons. More money. More free time. More time to spend with the kids. More chances of moving up in the world. Okay. Now that we’ve established our motivation, how in the heck do we increase productivity (whether our own or colleagues’, or employees’)?
Truthfully, there are no hard and fast rules to do this, but the thing to remember is that productivity is very much tied to happiness. It’s been scientifically proven that happy workers are more productive ones. And as blogger Alex Kjerulf explains in his post here, once you start liking what you do and enjoying your work, your productivity will soar.
I’ll even let you in on a personal story. I started out as a marketing assistant at a bank. To say the least, it was painfully boring and mind-numbing, consisting mainly of making phone calls to clients, confirming they were depositing huge sums of money, in amounts I would never make in a lifetime if I stayed there. How do you think that impacted my productivity?
So maybe for the first lesson in productivity, it goes something like this:
Productivity = Happiness + Purpose
Any human being who disagrees with the “purpose” part is either Sisyphus or a hamster. So if your job right now feels like you’re running aimlessly in a hamster wheel, it’s time to seek better employment. But hey, if you’re happy with that sort of thing, that’s your thing. I personally would run amok with an AK-47 and take my colleagues hostage. But that’s just me. That’s why I left the job at the bank after a week.
In a nutshell, to increase your productivity, FIRST, choose the sort of work or place yourself in the sort of industry where you’re more likely to do the work you like. Sounds simple, but soaring numbers of unhappy workers say otherwise.
Pick the work you like, and try to make sure it won’t feel like there’s a solid brick wall ahead or above you. Do some research on the company, organization, and industry you want to work in; talk to people and Google the relevant topics on them.
Maybe that’s all more suited for long-term strategies in upping your productivity. So maybe a “nutshell” type list will help boost your productivity now.
Here are a few tips for increasing productivity on the job:
1. Create a work environment that suits you.
Start with a comfortable chair. But please, not a La-Z-boy. Recliners are for vegetating in front of the TV or sleeping, not working. If you can afford one of those fancy Aeron chairs, go for it. The key is to tailor-fit your workspace into a “mechanism” you like using. Remember, unless you’re as brilliant and aggressive as Richard Branson, you and your workspace will be together for quite some time.
Décor, lighting, and use of space are also important. Some people like a lot of light, some like it dark. Some use a lot of shelf space, others tuck things away. Some people like the whole Scandinavian minimalist thing, others like to be crowded with their books, magazines, CDs, pictures of soon-to-be girlfriends (that’s not me…) and heck, even toys. Use what works for you, just be sure to not encroach on anyone else’s space.
2. Make a list.
Yes, a list. You have one for groceries, you have one for the people you hated in high school and swear vengeance (again that’s just me), so why not one for your day-to-day tasks? Most people take it for granted, but successful people swear by it.
And really, there’s a feeling of satisfaction in ticking off a task you’ve completed by day’s end. Don’t rob yourself of that feeling. And why do you think PDAs come and go, but the good old filofax and note pad are still around? The tools change, but the practice doesn’t. Jot down that list now.
3. Put on a little music.
So long as you’re not operating heavy equipment, play your favorite tunes.
Studies on productivity have confirmed that workers who listen to the music they like increased their work output by at least 10%. No wonder Sony Walkmans have been selling like hotcakes, at least until the iPod came along.
You want more proof? I’m listening to Depeche Mode as I type this. Not exactly happy tunes to work by, but it keeps my motor running. Oh, and if you’re the only one who likes the music you’re listening to, get a great pair of earphones. Not everyone in Accounting might be able to balance the books while It’s No Good is blasting.
4. Take a break when you need it.
Breaks are okay, and the operative words being “when you need it”. To keep your own motor running, take a break away from the keyboard. Breathe. Take a short walk, have a smoke, talk to people, grab a small bite. Breaking the monotony (so long as you’re not in the middle of something) helps to keep your ball rolling.
5. Reward yourself a little, from time to time.
Remember what we said about happiness? It doesn’t have to be something big.
Give yourself a little pat on the back when you’ve finished something or feel you done good at work. Never discount the importance of little rewards, it will actually help you with a little “happiness boost” to tackle the next task. This can be anything from a small treat, new CD or article of clothing, desk toy or that vintage GI Joe figure with the kung-fu grip you always wanted as a kid.
6. Keep your eye on the ball.
Yes, ironically, to keep your ball rolling at work, keep your eye on whatever goal you’ve set for yourself, long-term or short-term. Oh, and make the goal more “life-related”, more personal. “Finishing tax reports before the end of the fiscal year” doesn’t sound nearly as exciting a goal as “finally learning to ski in the Pyrennes”. Literally have a picture or collage of what you’re aiming for right there as a desktop wallpaper or put it in a place where you can see it or easily bring it out and stare at it for a minute or two. This is visualization. (Get a copy of the book The Secret and you’ll see what I mean). It doesn’t matter if it’s a shiny new car, that vacation in the Maldives you’ve always wanted, the home you’ve always dreamed of buying, or even the celebrity you want to abduct date. When it comes to goals, you don’t have to be 100% realistic. What’s important is you get yourself jazzed up about work, and the feeling of wanting to work harder, if not smarter, will follow.
Of course, these are just a few tips on short-term fixes for upping your own productivity, and maybe encouraging other people in your team to be more productive. Start with these tips and you may discover your own methods that will help put you on the path to heightened productivity, which (could) translate to success, peace of mind, and long-term happiness.
Tags: happiness and productivity, how to be happier at work, how to be more productive, music and productivity, personal assistant, productivity, virtual assistant Posted in Productivity Toolkit | 15 Comments »
Monday, December 14th, 2009
On the days before Christmas, my VA (Virtual Assistant) gave to me…
12 months of meetings
It’s never too early to get started on getting next year’s calendar filled up with your red letter days. Ask for your VA’s help to get your reminders set-up, whether it be for important meetings, birthdays, anniversaries and other important dates.
11 Jobs with Typing
For any transcription work or encoding that need to be done before the end of the year, seek your VA’s assistance in getting those important papers ready for you.
10 Sent e-greetings
Christmas greetings are a must for anyone so enlist help organizing and maintaining your email database, as well as sending out your Holiday wishes. Also consider having your VA reply to the greetings sent to you. You wouldn’t want your friends and family to think you’re a Scrooge.
9 Planned Parties
Find that perfect party venue, set up the caterers, send out the invites and mind those who have sent in their RSVPs. There is nothing more stressful than being a gracious host on top of planning and setting up an event that would make Martha Stewart proud. Cut yourself some slack and get a VA to do all that for you.

8 Lists for Shopping
Keep track of your Christmas gift lists – and more importantly, your budget – this Christmas season. Research the best online shopping deals, the hottest toys for your kids and even grab that much-coveted Hermes bag at a low price for your wife. Never mind who’s been naughty or nice, simply ask and your VA will even check for you twice!
7 Plans for Marketing
Get a head start on next year’s marketing campaigns before year end and impress your boss. Your VA can assist you in doing the necessary research and even do the preliminary set-ups to successfully implement it. Their know-how, equipment and creative flair may just be what you need to get you ahead in your field!
6 Year-End Reportings
There is no reason why you need to be stuck behind a desk doing your number-crunching, word processing and spreadsheets during the Holidays. Give your brain its much-deserved vacation and let your VA handle those mundane tasks for you.
5 Organizing
Most virtual assistants are experts in multi-tasking and organizing. If you’re starting to feel overwhelmed by the amount of paper work you have to catch-up on or bogged-down by daily tedious tasks, a VA might just be the answer to your prayers.
4 Calling Leads
Expand your market-reach by asking your VA to call prospective clients to inform them about your company. More importantly, let your existing clients know how special they are by getting a personal call to let them know about your special offers on your latest products and services exclusively for them.
3 Set Vacations
If you’re hard-pressed for time to book that special holiday vacation with your family or with that special someone, let your VA assist you in arranging your trip: get the best airline and hotel deals, book the best tour packages, or even get that rent-a-car to get home to your loved-ones.
2 Holiday Promotions
You have a Christmas sale to do? Get help getting your website ready for its Christmas promos, or sending out your brochures and flyers during the Holidays. Let your VA help you update your webpage, blog, or social networking sites to spread the word fast and easy!
And a whole lot more time for me… The best part of hiring a VA is that it maximizes your productivity while maintaining efficiency in your business processes. In the business world, time is money and freeing up your schedule to do more important things is the key to succeeding in your endeavors. This Christmas season, give yourself the gift of time and spend it on those that matter most to you.
Tags: how to delegate to your virtual assistant, making use of your personal assistant, virtual assistant, virtual assistant services, what to outsource Posted in Life Management, Outsourcing | 3 Comments »
Monday, March 30th, 2009
 Don't stress about time-consuming paperwork. Hire somebody else to do it for you
While growing up, I always thought of my parents as “workaholics”. They would normally get up very early to start working and turn in really late every night. They would spend the whole day juggling business and personal chores, which leaves them too worn out to do anything pleasurable (besides sleeping!) at the end of the day.
Looking back now, I realized that they just didn’t have the resources to get an affordable personal assistant. Having a personal assistant then was just too costly that I would probably have to drop out of private school for them to afford it.
Luckily for us, those primitive days are long gone.
Today’s technology allows us easy access to affordable virtual assistants, making it possible for anyone to achieve a good balance between work and personal life.
Having a virtual assistant is so practical that it has helped boost the outsourcing industry.
If you’re in need of a virtual assistant, but unsure what to delegate, here are some ideas:
1. Email Management
A former colleague used to complain that emails take up half of her workday. She just couldn’t accomplish anything beyond checking and replying to emails every morning.
If you have the same problem, a virtual assistant can sort your emails. This way you would only need to handle emails that require your personal attention. Given the proper instructions, your VA can deal with the rest of your emails.
2. Customer Support
Everyone in business knows that keeping customers happy is vital to a company’s success. However, maintaining great customer relations entails more work than we have time for.
A virtual assistant can provide customer support. They can call customers for follow-ups or provide customer assistance when needed.
3. Calendar Management
Keeping track of meetings and scheduling appointments can be stressful. Wouldn’t you rather use your time in something more productive, like developing moneymaking ideas?
A virtual assistant can manage your calendar for you. They can schedule your business or personal appointments. Through the use of shared calendars, you can check your schedule anytime. VAs usually send reminders for your appointments the day before. And if you require, they can give you wakeup calls too.
4. Travel Arrangements
Whether it’s a business or leisure trip, booking for the most economical flights and looking for suitable accommodations can be very time consuming.
Guess what? A virtual assistant can take care of this for you.
5. List Building, Research & Data Mining
Building a list, researching and data mining are very tedious work. The legwork involved can last for weeks or even months.
Why not pass it on to a virtual assistant?
These are basic services a VA can provide.
Just imagine how much freedom you can have simply by ridding your daily schedule of such mundane tasks. You’ll have more time to spend on more important matters.
Given the choice I’m pretty sure my parents would have hired a virtual assistant then.
Tags: delegating tasks, Outsourcing, tasks to delegate, virtual assistant, virtual assistant services Posted in Outsourcing | No Comments »
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