Category Archives: Marketing

How to Create a Year-End Marketing Plan

December 22, 2014 | by Ivy Guerrero
Creating A Year-End Marketing Plan Virtual Assistants Pepper Philippines

We’re about to cap off the year and most of you are probably rushing to get things done before taking the holiday break. While it seems like the season for finishing deadlines and tying loose ends, it’s also the best time to plan for the coming year. It’s a good way to end the year […]

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Measuring Social Media

November 7, 2014 | by Ivy Guerrero
Measure Social Media Virtual Assistants Philippines

Social Media still remains as the top tactic used by B2B marketers in their content marketing. In the 2015 B2B Content Marketing Benchmarks and Trends report released by the Content Marketing Institute (CMI), it showed that 92% of B2B marketers use social media followed by e-newsletters, articles on their website, blog, and in-person events as […]

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The Importance of LinkedIn to your Social Media Campaign

October 23, 2014 | by Pepper
LinkedIn Social Media Campaign Philippines Virtual Assistants Pepper

Twin Design / It comes as no surprise that social media is getting a huge chunk of the marketing budget lately for a lot of companies. The reach and engagement it provides has been so effective that it has pushed back a lot of traditional marketing platforms. Imagine what will happen if you’re using […]

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How Visual Storytelling Impacts Your Content Marketing

September 18, 2014 | by Ivy Guerrero
Virtual Story Telling Virtual Assistants Pepper Philippines

The web is making its users suffer from infobesity. We consume 34 gigabytes of information or 100,500 words every day and that is outside of work! Imagine how overwhelmed your readers are with the amount of content being fed to them. This influx of data has caused netizens to be more discerning of the content […]

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Why Email Marketing Still Matters

September 17, 2014 | by Ivy Guerrero
Email Marketing Still Matters Virtual Assistants Philippines

Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this electronic mailbox thinking that it’s obsolete and have no place in the […]

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Call to Action that Converts

September 9, 2014 | by Pepper
Call to Action Philippines Virtual Assistants Pepper

Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it in your own business website […]

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Website Conversion Killers You Need to Avoid

July 24, 2014 | by Pepper
Conversion Killers to Avoid Pepper Virtual Assistants Philippines

Websites have become the virtual extension of a brand. It’s your 24/7 billboard where people can view your products, know more about your company, and get something valuable out of it. A lot of users may visit your site but it may not necessarily translate to a conversion. A conversion is an action you want […]

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Internet Marketing Trends that You Need to Capitalize On

June 12, 2014 | by Pepper
Internet Marketing Trends Philippines Pepper Virtual Assistants

The internet has given marketers a powerful platform that allows them to optimize their reach. The web offers a variety of ways to draw customers to your brand. As much as it gives marketers multiple opportunities, it also keeps them on their toes because of its quick evolution. Some internet marketing strategies maybe effective last […]

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Five Reasons Why Every Business Should Go Into Facebook Marketing

June 4, 2014 | by Pepper
Why Your Business Should Be On Facebook Virtual Assistants Pepper Philippines

With 1.28 billion monthly active users, Facebook is undoubtedly the leading social media site today. To overlook this fact is like passing up on a free million-dollar ad placement with maximum global reach. That’s how powerful Facebook is. Marketing your business on Facebook is a no-brainer. It should be part and parcel of your annual […]

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Hangouts Takes Messaging a Notch Higher

March 14, 2014 | by Pepper
How Hangouts is Changing the Messaging Game Virtual Assistants Philippines

Communication has never been easier and more dynamic with the tools available in the Web. From chat to video calls, you can practically reach anyone anywhere with messaging apps such as Skype, Facebook Messenger, and Whatsapp. Google launched Hangouts on May 15, 2013 during its yearly I/O conference in San Francisco. Hangouts may be a […]

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