Category Archives: Marketing


Video Marketing Basics: A Look into Vine and Snapchat

September 21, 2016 | by Jade Daryanani
How Can Marketers Maximize Snapchat and Vine for their Content Marketing Strategies Pepper Virtual Assistants Philippines

Businesses are finding unique and inventive ways to use video marketing as a new medium to reach their customers. In fact, research found that videos make a huge impact on customers’ purchasing behavior. About 90% of online shoppers at a major retailer’s website said that they found video content helpful in buying decisions. For the […]


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Video Marketing Basics: A Look into YouTube and Vimeo

September 19, 2016 | by Jade Daryanani
Youtube Vimeo Video Marketing Virtual Assistants Pepper Philippines

Video marketing has changed the way businesses create multimedia content. From boring infomercials and sales gimmicks, brand have shifted to creative and engaging videos. In a survey of over 600 marketing professionals, 93% of them used video for marketing and communications. Today we’re starting a new series that will look at the different video sharing channels you can […]


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Things Marketers Should Avoid When Using SEO

September 15, 2016 | by Jade Daryanani
SEO Pitfalls Virtual Assistants Philippines

SEO can be a tricky tool to leverage and master considering the ever-changing algorithms of search engines. It is a constantly changing field that forces marketers to switch up their SEO practices. Like everything else, SEO also has its own fair share of rules that can affect your search engine page rankings (SERPs). Violating them […]


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How to Maximize the Use of SEO

September 13, 2016 | by Jade Daryanani
How To Maximize SEO  Virtual Assistants Pepper Philippines

Search engine optimization has become one of the most fundamental parts of running a business.  In fact, research revealed that 4 in 5 customers conduct local searches online. About 88% of this group searched using their smartphones while 84% used computers and tablets. Search engines like Google are constantly updating their algorithms to provide its […]


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The Basics of SEO

September 8, 2016 | by Ivy Guerrero
Basics of SEO Virtual Assistants Pepper Philippines

Search engine optimization or SEO is the process of gaining higher rankings in search engine results. It’s a strategy that allows your website to be picked up by Google, Bing, or Yahoo, when certain keywords are used in a particular search. Did you know that 90% of online experience begins with the search engine? That’s […]


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Social Media Best Practices to Boost Customer Engagement

August 26, 2016 | by Jade Daryanani
Pepper Virtual Assistants Philippines

One of the greatest assets a brand can have is an engaged and loyal audience. Building solid relationships with your customers is paramount to the growth of your business. Social media allows you to directly connect with your target market and strengthen your relationship with them. According to Hubspot, 92% of marketers said that social […]


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Talk About Timing: The Best Times to Post on Social Media

August 23, 2016 | by Jade Daryanani
Philippines Virtual Assistants Pepper

Managing multiple social media accounts can be tricky. Aside from publishing content, you need to know the best time to post. Timing is everything if you want your content to be visible to your customers and prospects. It also plays a major role in optimizing your social media marketing. Thankfully, there is a science behind […]


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Simple Tips to Creating Engaging Social Media Content

August 19, 2016 | by Jade Daryanani
Philippines Pepper Virtual Assistants

Social media shifted how brands and consumers interact with each other. It has allowed companies to promote their business to broader audiences. However, having an online presence isn’t enough in today’s cut-throat industry. You also need to engage your customers by providing unique content. According to a research done by the Content Marketing Institute (CMI), […]


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5 Common Content Marketing Pitfalls and How to Avoid Them

August 1, 2016 | by Jade Daryanani
Philippines Pepper Virtual Assistants

As content marketing continues to grow in popularity, businesses are scrambling to create high-quality content that aims to help boost brand loyalty, awareness, and attract new prospects. However, this relatively young yet integral marketing tool has several common pitfalls that, if you’re not careful, you might fall victim to. As we wrap up our Revisiting […]


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5 Reasons Why You Should Have a Content Calendar

July 13, 2016 | by Jade Daryanani
Pepper Virtual Assistants Philippines

There are several key words when it comes to successful content marking. The most important of which is consistency. Unfortunately, many marketers still struggle with creating content regularly. Using a content calendar is an easy solution to getting back on track. According to the Content Marketing Institute (CMI), 80% of business-to-business marketers have a content […]


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