Category Archives: Marketing

5 Ways to Create Compelling Content

June 27, 2016 | by Jade Daryanani
Virtual Assistants Pepper Philippines

Content marketing continues to be a growing marketing strategy as people demand and consume content faster than ever before. According to the Content Marketing Institute (CMI), 76% of business-to-customers brands use content marketing to connect with their customers. You may have seen all the big brands use this platform but it is not limited to […]

read more >

Revisiting Content Marketing: Content is Still King

June 20, 2016 | by Jade Daryanani
content marketing pepper virtual assistants philippines copywriting

Content marketing has been in the industry for a long while now and each year more and more brands are devoting more resources to this platform. In a world where information can be easily accessed anytime, it’s important that the content you create is unique and targeted to your audience. The Content Marketing Institute (CMI) […]

read more >

iPepper Virtual Network Partners with CyberInt to Tackle Cyber Security

May 18, 2016 | by Ivy Guerrero
cyberint philippines ipv network

(L-R) Miguel Ramos, chairman and CEO of IPV Network, the local partner of Cyberint in the Phiippines with Elad Ben-Meir, VP for Marketing and Stanley Phua, APAC regional sales director of Cyberint. Photo credit: AdoboTech iPepper Virtual Network (IPV) continues to expand its business solutions by partnering with Israeli cyber security firm CyberInt. IPV recognizes […]

read more >

3 Important Retail Seasons That Can Boost Your Online Business

December 4, 2015 | by Ivy Guerrero
similar web philippines ipv network

With Christmas only a few weeks away, most of your customers are already doing their holiday shopping and a lot of them begin during Thanksgiving season! Using SimilarWeb Pro we looked at the web traffic of online retailers in America, covering the said period last year. Results showed that Black Friday, Cyber Monday, and Thanksgiving […]

read more >

What Marketers Can Learn From The ALDUB Social Media Phenomenon

October 16, 2015 | by Ivy Guerrero
AlDub Social Media Phenomenon Virtual Assistants Philippines

Nobody expected #AlDub to exceed the 21.4 million tweets from the MTV Video Music Awards despite Kanye West’s presidential bid and Miley Cyrus’ antics. Nobody expected #AlDub to come 2 million short of Superbowl’s 28.4 million tweets last February. The 26 million tweets #AlDubEBforLove pulled in September got the world’s attention. Twitter Asia Pacific and […]

read more >

Pepper Expands Business Solutions with SimilarWeb Partnership

August 3, 2015 | by Pepper
Competitive Intelligence SimilarWeb Virtual Assistants Philippines

It’s an exciting time for Pepper Virtual Assistants as we are adding another business solution that will help you gain the competitive edge you need! We have partnered with SimilarWeb, a global leader in web measurement specializing in online competitive intelligence. You may wonder, “Why competitive intelligence?” According to the latest CMO Survey, spending on […]

read more >

5 Best Practices for Email Unsubscribes

March 24, 2015 | by Ivy Guerrero

Email unsubscribes are inevitable. Every brand that’s into email marketing receives unsubscribe requests from their customers even big players like Amazon and eBay. So don’t panic if you get them, you’re not alone. People unsubscribe for a number of reasons. They could simply be spring cleaning their mailbox and you’re unfortunately one of those who […]

read more >

Are You Really Linking In? LinkedIn Engagement Simplified

January 15, 2015 | by Ivy Guerrero
LinkedIn Engagement Simplified Virtual Assistants Pepper Philippines

Gil C / Ever wondered if your LinkedIn posts are reaching your target audience? Is it generating enough interest or engagement? Today we’re wrapping up our series on measuring social media with LinkedIn, the world’s largest professional network in the web. We’ve already explored Facebook and Twitter in our earlier posts and now we […]

read more >

Pepper Blog’s Best of 2014

December 30, 2014 | by Pepper
Best of Pepper Blog 2014 Philippines Virtual Assistants Pepper

Creating quality and relevant content is one of the things we try to accomplish in Pepper. We want to help our readers in the areas of digital marketing and smart outsourcing through the content we produce. With all the blogs we’ve put out this year, we’ve chosen the top 10 articles we suggest you read […]

read more >

How to Create a Year-End Marketing Plan

December 22, 2014 | by Ivy Guerrero
Creating A Year-End Marketing Plan Virtual Assistants Pepper Philippines

We’re about to cap off the year and most of you are probably rushing to get things done before taking the holiday break. While it seems like the season for finishing deadlines and tying loose ends, it’s also the best time to plan for the coming year. It’s a good way to end the year […]

read more >