If you’re a freelancer or a small business owner, it is important to know what business-building resources are available to you with little or no budget at all.
Besides the homepage gadgets, Google offers free services that can help boost your company’s productivity and grow your business.
If you don’t know where to start, here are some recommendations.
If you can’t afford to get your own researcher for the meantime, this is really a convenient service to have.
Google Alerts can help you monitor news, blog articles, videos or any other web published materials about your product, your competitor or your industry.
You can also stay on top of the latest events and keep tabs on your personal interests like sports, celebrity news etc.
Alerts can be sent through your email or posted on your feeds tab in your homepage.
Through this free Google service, you can optimize your website, conduct split tests and boost your sales.
The service provides advanced segmentation or analytical interpretation of your website’s traffic with an interactive segment builder.
You can also generate custom reports by using the drag and drop interface to view all the information the way you want to.
Simply put, this web analytics solution gives you accurate information on your website traffic and marketing effectiveness.
Google Analytics is a really powerful tool that is easy-to-use. Its features can help analyze traffic data in different ways. It can help guide you in creating better-targeted ads to increase your sales and ultimately give you a higher converting website.
If you haven’t tried Gmail and you’re interested in using Google Analytics or Google Alerts, then you need to sign up for Gmail ☺
You can set up your Gmail to be as functional as your Outlook or whatever email software you use. Here are some cool Gmail features that you can check out.
• Email management
If you have a Gmail account, you can make use of that account to manage several email accounts. Here’s how…
Click on Settings > Accounts > Get mail from other accounts (then add the email account/s)
Also you can set it up so you’re able to reply to emails using your other accounts. Just follow these steps…
Settings > Account > Send mail as (then add the email account/s)
• Google Calendar
This feature serves the same functions as your email software calendars. You can set up appointments, manage invites and even share your calendar simply by adding emails that would have access to the calendar.
You can sync your Google calendar to your Outlook or if you’re using a Mac, you can sync it to your iCal.
• Google Labs
Inside Gmail are some really cool features that you can enable on your account.
Just a couple of brilliant tools you can add are text messaging through Gtalk for free (available to US numbers only) and offline access.
4. Google Reader
This service allows you to keep up with your favorite websites by accessing and reading them in one place, making it as easy as checking your email.
You can spend less time browsing for updates; instead you can scan through them on one page and just read through the important stuff.
Update: Google Reader has since been discontinued. All subscriptions and files in Reader have been irrevocably deleted from Google’s servers.
The Documents feature on Gmail is also very handy. When you create documents here, you can:
• Share the documents and do edits simultaneously with other people you have shared the document with. Edits are shown in real time.
• You can also email the document as an attachment.
• And publish it as a webpage
I’m sure you can’t wait to explore these Google services and see how it can help build your business.
About Pepper Virtual Assistants
Pepper Virtual Assistant Services is a business solutions firm that specializes on administrative assistance, customer support, CRM, copywriting, and personal virtual assistance. We take pride in our reliable service and responsive client handling which embodies our team’s optimal performance.