Pepper Blog’s Best of 2014

Creating quality and relevant content is one of the things we try to accomplish in Pepper. We want to help our readers in the areas of digital marketing and smart outsourcing through the content we produce. With all the blogs we’ve put out this year, we’ve chosen the...

It’s Not About Tweeting, It’s About Engaging

We’ve been looking at measuring social media the past two weeks starting with Facebook and today we’ll be zeroing in on Twitter.  Twitter has 284 million monthly active users and there are 500 million tweets sent per day. The dynamics of the Twitterverse is very...

How to Create a Year-End Marketing Plan

We’re about to cap off the year and most of you are probably rushing to get things done before taking the holiday break. While it seems like the season for finishing deadlines and tying loose ends, it’s also the best time to plan for the coming year. It’s a good way...

How to Effectively Measure Facebook Engagement

Today we’re continuing our series on measuring social media where we’ll look at the biggest and still leading social network—Facebook. With 1.35 billion monthly active users to date, Facebook is instinctively the first social media channel that marketers latch on to....